How to Make a QR Code for a Link: A Step-by-Step Guide

how to make a qr code for a link

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Creating a QR code for a link is a simple yet powerful way to bridge the gap between digital content and the physical world. In today’s fast-paced digital era, QR codes have become an efficient tool to instantly direct people to online resources, websites, or specific web pages by scanning a code with their smartphone. 

This article delves into the straightforward process of transforming any URL into a QR code, discussing various methods, tools, and best practices to ensure that your QR code is functional and effectively engages your target audience. Whether for business, educational, or personal use, understanding how to create a QR code for a link can unlock new opportunities for seamless digital interaction and communication. 

Please refer to our article on what is a QR code to learn the nitty gritty of QR code technology. 

What is a Link QR Code?

A link QR code is a specialised form of QR (Quick Response) code encoded with a specific URL. 

When scanned using a smartphone or a dedicated QR code scanner, it redirects users directly to a predetermined online destination, such as a website, video, or digital document. This matrix barcode stores the URL in a compact, scannable format, ensuring rapid data retrieval and error-free access.

Link QR codes provide a seamless transition from physical to digital platforms by converting lengthy URLs into simple, scannable graphics. They are particularly valuable for businesses and marketers aiming for precise digital engagement, offering a technologically efficient method to connect audiences with targeted online content.

Benefits of Using a QR Code for a Link

Five advantages of using a QR code for a link

This section will navigate you through the various benefits that QR codes come equipped with and how they would be beneficial when used for a link.

Ease of Use and Error Reduction

QR codes simplify the process of sharing URLs, eliminating the need for manual entry and reducing the chance of typos. A quick scan with a smartphone takes users directly to the intended digital destination, such as a website or promotional video. This ease of use minimises errors, streamlines the user journey, and enhances customer interactions. 

Versatility in Marketing Channels

Link QR codes serve as a bridge between offline and online realms, enhancing marketing strategies across diverse platforms. Their adaptability allows businesses to craft innovative, data-driven campaigns, ensuring consistent engagement across physical and digital touchpoints. This multifaceted approach amplifies visibility and fosters deeper connections with consumers, making Link QR codes an indispensable tool in modern marketing.

Analytics and Tracking

QR codes offer real-time analytics and tracking, empowering businesses to assess campaign effectiveness and customer behaviour. Metrics like scan counts, user locations, and scanning devices provide invaluable insights. 

Armed with this data, companies can optimise strategies—e.g., placing more QR codes where they generate high scans or improving digital experiences for commonly used devices. Quick adjustments based on real-time data enhance campaign targeting and effectiveness. QR codes excel in digital marketing due to their unparalleled tracking and analytics granularity.

Please note that the analytics and tracking facility is restricted to dynamic QR codes alone and doesn’t apply to static QR codes. 

For a comprehensive understanding and comparison between a Static QR code and a Dynamic QR code, including their advantages, disadvantages, and best use cases, please refer to our detailed article on Dynamic vs Static QR Code.

Customer Engagement

Link QR codes elevate the user experience by providing instant access to a wealth of information, from detailed product insights to exclusive offers. By facilitating actions like swift online orders or unlocking special discounts, they enhance user interaction and boost conversion rates. 

Their intuitive design ensures users remain engaged, fostering brand loyalty and deepening customer relationships. With link QR codes, businesses can craft interactive campaigns that resonate with consumers, driving sustained engagement.

Cost Effective and Eco Friendly

Link QR codes offer an affordable marketing solution. Generating basic QR codes is often free; even advanced dynamic codes with tracking capabilities are budget-friendly. By using QR codes, businesses can reduce the need for extensive printed materials. 

A single dynamic QR code can link to ever-evolving digital content, minimising print costs and environmental impact. This sustainable approach, combined with cost savings, positions QR codes as both an economical and environmentally conscious choice for marketers.

How to Create a QR Code for a Link?

Eight steps to create a QR code for a link

In this section, we’ll guide you through the steps to create a QR code for any link. You’ll learn how to use online tools and simple techniques to quickly generate a QR code that connects users directly to your desired website or page with a simple scan.

Step 1 - Choosing a QR Code Generator

Selecting a reliable QR code generator is the first crucial step. Look for platforms that offer robust security features, accurate data tracking, and responsive customer support. A reputable generator ensures your QR code functions effectively and safeguards your brand’s credibility. 

While free QR code generators may seem convenient, they often fall short in terms of security, functionality, and professional integrity. For a more reliable and secure approach, consider a trusted solution like BarTender Software by Seagull Scientific

Recognised globally for its excellence in label design and printing, BarTender offers various QR code options, including GS1 QR codes, iQR codes, Micro QR codes, and the cutting-edge GS1 digital link QR code. Choosing BarTender means opting for a comprehensive package that addresses all your labelling needs with precision and efficiency.

At Triton, we are proud to be an authorised distributor of Seagull Scientific’s BarTender Software, a testament to our commitment to delivering top-tier quality and service. Our portfolio includes a full range of BarTender editions: Starter Edition, Professional Edition, Automation Edition, Enterprise Edition, and the innovative BarTender cloud. Each edition is tailored to provide exceptional value, meeting diverse labelling requirements with ease.

To explore the full capabilities and benefits of this leading label design and printing software, we invite you to peruse our detailed BarTender software guide or contact our experts through our live chat feature for personalised assistance.

Step 2 - Copy the URL You Wish to Convert Into a QR Code

The starting point is the URL you want to link to. Simply copy this URL from your web browser. Make sure it’s accurate to avoid any issues later; a single typo can render your QR code useless.

Step 3 - Choose Between a Static or Dynamic QR Code

You have two options when creating a QR code: Static or Dynamic. 

Static QR codes are fixed and unchangeable once created, making them ideal for permanent links such as product packaging or printed marketing materials that won’t require updates. 

Dynamic QR codes, however, offer the flexibility to update the URL they point to, even after they’ve been printed or distributed. They also allow for real-time tracking of user interactions, making them suitable for time-sensitive promotions, campaigns that require analytics, or content that may need updating, like digital menus or event details.

Step 4 - Generate the Code

Once you’ve input the URL and chosen the QR code type, click the ‘Generate’ button on the platform. This action will generate QR code, making it ready for further customisation or immediate use. 

Step 5 - Customise Your Code

Most paid QR code generators offer customisation features that allow you to align the code with your brand identity. You can directly modify the layout, select patterns, and choose colours that match your brand’s palette.

Some free QR code generators also offer customisation features, but they are heavily limited.

For a deeper understanding of creating and designing effective QR codes and ensuring their optimal performance, consider exploring our detailed guides on QR Code Best Practices and QR Code Size.  

Step 6 - Testing the Link QR Code

Conduct thorough testing before deploying your link QR code to confirm its reliability. Scan the code with various devices to ensure it consistently directs to the correct online destination. This validation step is crucial to guarantee users a frictionless experience and confirm the QR code’s effectiveness in bridging the gap between physical and digital content. 

Our QR Code Test guide will provide the information you need to conduct comprehensive and effective QR code testing.

Step 7 - Downloading and Distributing the Link QR Code

Once you’ve confirmed the link QR code works flawlessly, download it in a widely compatible format like PNG or SVG for clarity across mediums. You’re now set to incorporate the QR code into your marketing collateral, such as brochures, product tags, or online advertisements, to drive traffic directly to your linked content, enhancing user engagement and interaction.

How to Create a Free QR Code for a Link?

After understanding the basics of QR code creation, you might be interested in exploring free options for generating a QR code for your link. This section focuses on how to create a QR code at no cost using accessible online tools. These free QR code generators provide an easy and budget-friendly way to transform any URL into a scannable QR code, perfect for small businesses, personal projects, or one-time events.

  1. Step 1: Choose a Reliable Free QR Code Generator – Select a reputable online QR code generator offering free services. Look for platforms known for their security and ease of use.
  2. Step 2: Input Your URL – Enter the URL you wish to convert into a QR code into the designated field on the generator’s website.
  3. Step 3: Customise Your QR Code (Optional) – Many free generators offer basic customisation options. You can choose the colour and design or even add a logo to your QR code to make it stand out.
  4. Step 4: Generate and Download – Click the generate button to create QR codes. Once it’s ready, download the QR code image in your preferred format, such as PNG or JPG.
  5. Step 5: Test Your QR Code – Always test your QR code with different devices and QR code scanners to ensure it works smoothly and directs to the correct URL.
  6. Step 6: Deploy Your QR Code – Integrate your generated QR codes into your marketing materials, business cards, flyers, or digital platforms. Make sure it’s placed in a visible and accessible area for easy scanning.


Creating free QR codes for a link is straightforward and can be a great addition to your digital toolkit, enhancing user engagement and providing a quick link to your online content. Remember, while free options are great for certain uses, they might not offer the same level of customisation, analytics, and support as paid services. 

How to Create a QR Code for Multiple Links?

Generating QR codes that direct users to multiple links is an innovative way to provide more information without cluttering your material. This approach is ideal for businesses or individuals who want to offer various options, such as different products, social media profiles, or resources, through a single scan.

 Below are the steps on how to make a multi-link QR code:

  1. Step 1: Select a Multi-Link QR Code Generator – Find a QR code generator that supports multi-link QR codes. These are typically more advanced than standard generators and may offer this feature under names like “dynamic QR codes” or “multi-URL QR codes”.
  2. Step 2: Prepare Your Links – Gather the URLs you want to include. Ensure each link is working correctly and leads to the intended content.
  3. Step 3: Create Your Multi-Link Landing Page – Some generators will allow you to create a landing page that hosts all your links. Input your URLs and customise the layout, adding titles or descriptions for each link if necessary.
  4. Step 4: Customise Your QR Code (Optional) – Like with standard QR codes, you can often customise the appearance of your multi-link QR code. This can include changing colours, adding a logo, or choosing a unique design that aligns with your brand.
  5. Step 5: Generate and Download the QR Code – Once your multi-link setup is complete, generate the QR code. Review it, then download it in the desired format.
  6. Step 6: Test Your QR Code – It’s crucial to test your multi-link QR code on various devices to ensure each link functions correctly and the landing page displays as intended.
  7. Step 7: Deploy Your Multi-Link QR Code – Place your QR code in a strategic location where it’s easily visible and accessible. This could be on product packaging, event posters, business cards, or digital platforms.


Creating a QR code for multiple links simplifies the user experience and offers a compact solution to share a wide array of information. It’s an effective tool for engaging with your audience, providing them with a treasure trove of resources in a single scan. 

However, remember that the effectiveness of a multi-link QR code heavily depends on the clarity and relevance of the options provided on the landing page.

Best Practices for Link QR Code Design

Five best practices for link QR code design

Now that we know the tidbits of link QR code creation, it becomes essential to know about some of the best practices pertaining to the same. This prevents potential problems and increases the chances of your QR code grabbing more attention.

Defining Objectives for the QR Code Campaign

Before diving into creating a QR code, it’s paramount to have a clear vision of what you aim to achieve. Setting precise objectives guides the design and placement of your QR code and aids in measuring its success. Here’s a concise list of potential objectives to consider:

  • Drive Website Traffic: Direct users to a specific web page or landing page.
  • Promote a Product or Service: Highlight a new product launch or a limited-time offer.
  • Gather Customer Feedback: Link to surveys or feedback forms to understand customer preferences.
  • Increase Social Media Engagement: Direct users to social media profiles or specific posts.
  • Provide Information: Share product details, event schedules, or instructional content.
  • Boost Event Attendance: Link to event details, registration forms, or ticket purchasing platforms.
  • Enhance Customer Interaction: Offer exclusive content, discounts, or interactive experiences.

Saving the QR Code in Appropriate Formats (PNG, SVG, etc.)

Selecting the right format for your custom QR code is pivotal for its functionality and clarity. 

Digital platforms, like websites and social media, benefit from PNG due to its wide support and lossless compression. 

SVG is ideal for print materials, such as posters or brochures, because of its scalability without quality loss feature. For instance:

  • Websites and Emails: Use PNG for its compatibility with most web browsers and email clients.
  • Posters and Banners: Opt for SVG to ensure the QR remains sharp even when enlarged.
  • Business Cards: SVG is preferable, allowing for high-quality prints in smaller dimensions.


Choosing the correct format ensures your QR code remains clear, scannable, and effective across its intended use cases.

Ensure the Link Encoded in the QR Code is Mobile-Friendly

Given that QR codes are primarily scanned using mobile devices, it’s crucial that they link to mobile-optimised websites. A link that isn’t mobile-friendly can frustrate users and lead to lost opportunities. Ensure your link is responsive and offers a seamless user experience on smartphones and tablets. 

Add a Compelling Call to Action (CTA)

A compelling CTA is a catalyst for QR code effectiveness. It motivates users to scan by setting clear expectations of the benefits they’ll receive. Phrases like “Scan for Exclusive Deals” or “Discover More Here” prompt immediate action, guiding users towards the desired interaction. 

Always ensure your CTA aligns with the content or offer linked to the QR code to maintain trust and credibility.

Strategic Placement of the QR Code

The location of your QR code can make or break its success. Place it where it’s easily visible and accessible to your target audience. Here are some ideas:

  • Books: Place a QR code on the back cover or inside flap to direct readers to author interviews, additional content, or similar titles.
  • Electronics: Attach a QR code to the packaging or user manual to link to setup guides, warranty registration, or customer support.
  • Cosmetic Products: Use a QR code on the packaging to direct customers to how-to videos, ingredient information, or customer reviews.
  • Food Packaging: Print a QR code on the label to offer recipes, nutritional facts, or sourcing information.
  • Fashion Retail: Incorporate the code into price tags or in-store displays, leading to online catalogues or styling tips.
  • Event Promotion: Add the QR code to posters or digital ads to provide quick access to ticket purchasing or event details.
  • Restaurants: Include a QR code on menus or tables to offer a digital menu or a quick way to leave a review.

Free Link QR Code vs Paid Link QR Code: What to Choose When Creating a QR Code for a Link?

Comparison between Paid link QR code and Free Link QR code

When deciding between a free or paid QR code for your link, it’s crucial to understand the differences and identify which aligns best with your needs. Both options have their advantages and are suited for different use cases.

Free Link QR Code

  • Ideal For: Small businesses, personal projects, one-time events, or anyone testing the waters with QR technology.
  • Benefits: Cost-effective, easy to generate, basic customisation options.
  • Limitations: Generally static (the URL cannot be changed once created), limited to no tracking or analytics, minimal customer support, and potentially less secure.
  • Use Cases: A QR code in a personal invitation, a link to a small-scale event registration page, or sharing a personal blog or portfolio.

Paid Link QR Code

  • Ideal For: Larger businesses, ongoing marketing campaigns, professional branding, or situations requiring detailed analytics and flexibility.
  • Benefits: Dynamic (ability to change the URL without altering the QR code), advanced customisation, detailed analytics (track scans, location, and time), better security, and dedicated customer support.
  • Limitations: Incurs a cost, potentially more complex to set up.
  • Use Cases: Linking to a commercial product page, embedding in marketing materials where the URL might need to change, tracking user engagement in advertising campaigns, or integrating with customer relationship management (CRM) systems for lead generation.

How to Choose?

  • Scope and Duration of Use: If your project is short-term or small in scale, a free QR code might suffice. For long-term, scalable projects, a paid option is more suitable.
  • Analytics and Tracking Needs: If you need data on your QR code’s performance, paid services offer robust analytics.
  • Security and Support: Paid services typically offer higher security and customer support, essential for professional or sensitive content.
  • Budget Considerations: Assess if the benefits of a paid service justify the cost for your specific needs.


In conclusion, your choice between a free or paid QR code service should be guided by your project’s scale, duration, and objectives. Free services are great for basic, one-off uses, while paid services offer more flexibility, security, and insights, essential for professional and ongoing uses.

Frequently Asked Questions

What's the Primary Advantage of Using Link QR Codes for Businesses?

Link QR Codes streamline the user’s journey from physical to digital platforms. For businesses, this means immediate redirection to specific online content, enhancing user engagement. It’s especially beneficial for promotions, product launches, or directing users to feedback forms.

Can I Change the URL Linked in a Link QR Code After it's Been Printed?

Yes, you can change the URL link in a QR code after it’s been printed, but this is only possible with dynamic QR codes. However, changing URLs is not possible if static QR codes are used. 

How do Link QR Codes Enhance Customer Engagement for Businesses?

Link QR codes provide instant access to online resources. When customers can immediately view a product video, access a discount, or read more about a service, it increases the likelihood of continued interaction, potentially leading to conversions and sales.

Is it Advisable for Businesses to use Free Link QR Code Generators?

Free generators are suitable for basic, short-term needs. But for comprehensive analytics, security features, and flexibility, businesses should consider investing in reputable paid QR code generators like BarTender software


Creating custom QR codes for a link is a straightforward yet impactful way to enhance customer engagement and streamline digital interactions. Whether you opt for a free or paid generator, the key lies in customisation, strategic placement, and thorough testing. 

By following these guidelines mentioned above, you can effectively leverage QR codes created for links as a versatile tool in your marketing arsenal, setting your business up for greater success.

QR codes offer a versatile solution, but there are alternative technologies that might better suit specific situations. For a detailed understanding of these options and to identify the most appropriate choice for your unique requirements, explore our in-depth guide on Alternatives to QR Codes

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